Oakley Road Dental Practice is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Oakley Road Dental Practice may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from Dec 2017.
We may collect the following information:
- Contact information including email address and phone number
- Demographic information such as dental preferences and interests
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping
We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to our address.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.
What is GDPR?
What kind of personal data does this include? The GDPR is the biggest change to data protection law in over 20 years. The aim is to give individuals more control over how their personal information is handled. This includes how we handle your data as a patient of our practice!
Lawfulness, fairness & transparency
The GDPR principles: our commitment to you and your personal dataWe will process your personal data in a way that is fair, transparent and in keeping with the law.
We will only process personal data for the purposes for which it was collected – in order to provide you with the best quality care and to operate our dental practice.
We will not keep your personal data for any longer than necessary for us to provide our care to you, and we will delete any data that we no longer need to keep.
We will only collect the personal data that we need in order for us to provide our care to you and operate our dental practice.
We will ensure that the personal data we hold on you is accurate and up to date – and update it promptly when you inform us of any changes.
Integrity & confidentiality
We will ensure that we have the necessary measures in place to protect your personal data and make sure it’s kept secure.
We will be accountable for your personal data and make sure that any third parties we share your data with in order to provide you with our care are held to the same standard.
The right to be informed
What rights will I have under GDPR as a patient? You have a right to know how your personal data is processed, how long we keep it for and who your data is shared with in a clear and transparent privacy notice.
The right of access
You will have the right to access any personal information we hold about you at the practice, free of charge. You can ask for this by completing a “subject access request” and we will respond within one month.As a patient you have a number of rights concerning your personal data. GDPR is strengthening these rights, as well as introducing new ones.
The right to rectification
You have the right to have your personal information corrected in a timely fashion if you believe it’s inaccurate or incomplete.
The right to erasure
Also known as the “right to be forgotten”, you have the right to ask for your personal data to be deleted when we no longer need your personal data.
The right to restrict
In certain circumstances, you have the right to restrict or limit the extent to which we process your personal data.
The right to data portability
You have the right to request a copy of your personal information in a structured, commonly-used, machine-readable format and ask for it to be sent to another dental practice.
The right to object
You have the right to object to us processing your personal information for certain things, including direct marketing.